The media are starting to fall into a new phase of digital disruption.
While social media and the web are a big part of the picture, this is becoming a real and growing threat to the entire media industry.
For many media companies, it’s already too late.
With a huge amount of money invested in digital and digital video, the media industry has a lot of catching up to do.
This year alone, the industry spent more than $200 billion, according to a recent survey.
And this is only for the video market.
What happens when that money is redirected into a video-only video platform?
That’s the big question facing the media.
According to the Associated Press, a new report by the Pew Research Center says that in 2017, the video-on-demand market was $6.8 billion.
That’s up from $4.4 billion in 2016 and a whopping $5.9 billion in 2015.
That means that video-streaming platforms like Netflix, YouTube, Hulu, and Amazon all accounted for nearly half of the market in 2017.
And that doesn’t even take into account the billions of dollars in revenue generated by online video ad sales.
It’s all on the table for the media business right now.
What can be done?
The media industry is in a position where they have a lot more options than ever before, and many of them are working to mitigate the digital threat to their business model.
But there’s still a lot they can do to make sure their digital platforms remain the most secure and trustworthy.
This includes adding a few extra layers of security.
They need to make their content available on multiple platforms, including platforms like the Google Play store and Apple’s App Store.
They also need to ensure that their users are protected by a strong, encrypted password.
And they should do everything they can to make the most of the growing number of online services like Netflix.
The media needs to understand that they have the power to make changes, and if they don’t take action, their digital competitors are going to take notice.
But in the meantime, these digital platforms are growing at an alarming rate, and they need to step up their game.
Follow me on Twitter @shelleywilson and on Facebook.