Pay TV operators have announced a plan to sell broadband internet service to people earning less than $20,000.
The move comes as the internet of things (IoT) market continues to grow and as more consumers begin to switch from traditional cable TV to cheaper internet services such as streaming.
“As our service becomes more prevalent, we want to continue to expand our network of affordable internet offerings for low- and moderate-income customers,” said Chris Goss, senior vice president and general manager of Comcast Communications, the parent of NBCUniversal, NBCUniversal Cable Entertainment and NBCUniversal’s parent company Comcast Corp. “We believe this is the right thing to do to help ensure that low- to moderate- income families have access to high-quality and affordable internet at the time and place of their choosing.”
The company’s announcement comes on the heels of another announcement by Comcast, the largest US cable provider by subscribers, which said it would offer broadband internet services to low and moderate income households.
Comcast has announced plans to sell its broadband internet internet service as part of its Broadband Freedom initiative.
In a statement, the company said it has already sold broadband internet to over 50 million customers in the US.
Comcast said that in addition to the broadband internet offered by Comcast Fiber, the service will be available through a variety of other cable and satellite providers.
“Our plan is to continue expanding our offering to low income customers through a range of new providers,” the company’s statement said.
The announcement comes as Comcast has been criticized by consumer advocates and some of the country’s biggest cable companies, including Comcast, Dish Network, Time Warner Cable and Charter Communications, for not doing enough to help people who earn less than about $50,000 a year.
Critics of the internet services offered by the internet giants have been calling for more of the companies financial and political support to help low-wage and low-skilled workers.