India has launched the media marketplace IPW in India.
The company said it has a portfolio of over 400 content distribution companies in the country, including a portfolio that includes Paytm, Snapdeal, Bajaj, Flipkart, Vimeo, Alipay and other.
The media marketplace will also serve as a platform for the distribution of media in India, with a focus on the country’s largest cities and major towns, the company said in a statement.
The new marketplace, which is based in Mumbai, will enable Indian consumers to access content from over 150 platforms including Netflix, Hulu Plus, Amazon Prime, Amazon Music, Google Play, Facebook, YouTube, YouTube Red, Google and Facebook’s own YouTube.
It will be integrated with local local content portals and curated by the platforms and the Indian government.
IPW has a revenue of around Rs 1,000 crore and will be available for all Indian consumers from the end of 2019.
The launch comes at a time when the Indian media landscape has undergone some significant changes, with several platforms offering content that is not available in India or at least not accessible by most Indians.
Netflix India was launched in India in March 2017, followed by Flipkarts India in August 2017.
Bajai was launched by Flipks in January 2018, followed later by Snapdeal in January 2019.
In January 2020, Aligarh Bharti, India’s largest media group, announced the launch of an Aligarpark.
In June 2020, Snap has launched its Alipays platform, which allows users to access Indian media, including its content.