The Australian market is dominated by two of the world’s biggest digital media players, YouTube and Facebook.
In the UK, however, it’s a different story.
It’s not just YouTube that dominates in terms of its reach.
There are a number of other popular services that dominate in the market too, including Amazon, Spotify and Netflix.
This guide is about the different services that Australians use to get their news and entertainment.
We’ll be looking at why each service works, what you can expect and how you can get your content to the right people.