Travel media marketplace The Travelodge has been hit by a wave of cancellations in recent days and cancellations that continue to grow in number.
The travel industry has been on a tear in recent months with cancellations on average increasing from over a million a day to around 4.5 million a week.
However, in a recent article on the company’s website, the site’s CEO Mark Davenport claimed that the company is now operating at only “one business model” due to the growth of its competitors.
“It is the exact same business model that we have been operating for a number of years,” he wrote.
“As a result, the business model is not sustainable and is no longer viable.”
It is not the first time that the site has faced criticism over its business model.
In April, the company said that it was facing a “challenging time” in the world of travel.
In the same article, it also stated that it is still growing, although with “lower traffic and fewer active users than the last few months”.
On the other hand, it noted that it would continue to work with the UK government to increase the number of passengers it takes on flights.
However the company also added that it did not expect any “significant” financial impact from the cancellations.
“Our business model has been robust and continues to operate with one business model: to provide you with the best service,” it wrote.
Travelodge had previously announced that it had “brought back” its “classic booking system” for UK airlines, as well as launching a new “travel management” system for “small business travellers”.
However, the new service will only allow customers to book from a number one airline, Air India, as opposed to its competitors, Air France and EasyJet.
The company is also currently working with airlines to provide better booking links for the UK.
The cancellations have forced the company to remove over 1.4 million UK customers from its platform, according to The Travelenk.
“We are currently seeing the biggest and most consistent cancellations of our business ever,” Davenpont said in a statement.
“This is the start of the end for our business model and the end of the start for our platform.”
He continued, “We know that there is a lot of frustration amongst our loyal customers and the need to restore trust in our service.”